We neither confirmed nor denied their suspicions until after we revealed the results. Some testers claimed to be able to identify Cottonelle from its signature patterning. When placed side by side, Cottonelle stands out as the hardiest of the bunch, a quality that our testers prefered. It lends a paper towel-like feel, thicker and more robust than the other brands. Its slightly elastic feel is also unique, a quality that makes the paper feel extra strong. The horizontal banding is more pronounced than third place contenders Charmin – Ultra Strong, adding to the effect of fluffiness with deeper pockets.Ĭottonelle - Ultra ComfortCare hits the sweet spot with both high test marks and high user-satisfaction, taking the title as best toilet paper overall. The deeper grooves potentially hold and trap more. Maybe there’s something to Cottonelle’s claim that their signature ripple texture “cleans better” after all. This goes to show that strength may be as important, if not more so, than softness. In our user surveys, grades in strength and impression of quality outweighed softness. Even though Quilted Northern beat Cottonelle in the lab tests, the lead in our user surveys tipped the scales in Cottonelle’s favor. Cottonelle – Ultra ComfortCare tied with Quilted Northern Ultra Plush in multiple categories like wet strength, absorption, dry lint and width, but user surveys pushed the final score over the top.
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